You've received your B Corp certification or released your annual sustainability report — Kudos for all the effort and commitment towards a sustainable future!
Now it's time to harness all your efforts and turn them into rewarding engagement opportunities for your team and loyal brand supporters.
Investing in your most valuable resource – your brand's believers, both internally and externally – is crucial to accelerate progress towards your sustainability goals. This strategy results in a mutually beneficial outcome.
Tip #1 - Timing is Crucial
Think of a launch date that aligns with your brand's significant events or themes.
Question: What dates coincide with your organization's core initiatives or values?
Tip #2 - Internal Victory Leads to External Success
Inspire employees to embody your brand's sustainable ethos via regular content creation. Create one-pagers with tips for living and working sustainably to keep goals top of mind.
Question: How can you celebrate and share sustainability initiatives with your employees?
Tip #3 - Lean into Your Brand’s Cherished Traditions
Employ symbolic imagery related to your brand for impactful social sharing.
Question: How can your brand's significant icons be utilized to promote your sustainability report?
Tip #4 - Introduce Sustainable Goodies
Celebrate milestones with sustainable swag sourced from diverse, local, or B Corp-certified vendors.
Question: How can you include employees to contribute to the selection of sustainable goodies?
Tip #5 - Spread the Word with a Hashtag
Encourage employees to use a brand hashtag when sharing sustainability efforts on social media. This could be part of a content series showcasing diverse perspectives and creative talent.
Question: How can you encourage employees to promote your brand authentically?
Tip #6 - Transform KPIs into Gratitude and Awareness
Acknowledge key stakeholders and partners contributing to your sustainability goals.
Question: How can you show appreciation and foster ongoing collaboration with key stakeholders?
Tip #7 - Start Preparing for Next Year’s Report Now
Start gathering content, stories, testimonials, photos, and videos for the next year's report as soon as possible.
Question: How can you capture ongoing sustainability efforts and feed them into your next report?
Earthara has helped companies identify their sustainability and climate impact, risks, and opportunities. We develop practical goals and effective strategies by leveraging our industry experience, technical expertise, and market understanding to design and implement tailored solutions for our clients.
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